Fran is Back: Taraji P. Henson Returns to Fanatics Casino, Where a New Seven-Level Rewards Program Has Everyone Talking — Except the Accountant

The Second Chapter of "The House Always Rewards" Introduces Fanatics ONE Casino Rewards and Welcomes Kaitlyn Bristowe, Kameron Saunders, Austen Kroll, and Louie Fevola to the World of Fran

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NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Fran took a breath. Fanatics Casino didn't. Today, Fanatics Casino debuts the next chapter of "The House Always Rewards," its brand platform starring Academy Award–nominated actress Taraji P. Henson as Fran, the long-suffering Head of Accounting and the only person at Fanatics Casino who thinks the house gives back too much. This time, her problem has seven levels.

The new campaign centers on the launch of Fanatics ONE Casino Rewards, a seven-level program that rewards players more as they play. Progress unlocks FanCash Multipliers, Casino Credit offers, Mystery Drops, weekly Bet & Get FanCash, and entry to weekly sweepstakes, with FanCash redeemable for Casino Credit, Bonus Bets, exclusive Fanatics apparel, and more. For players, it's the most rewarding version of Fanatics Casino yet. For Fran, Fanatics Casino's penny-pinching accountant, it's a personal crisis, and this time she can't escape it: not in the office, not at the coffee shop, not even at the spa.

Building on the creative partnership with Henson that launched in Spring 2026, the campaign marks the next chapter for Fran, cementing her as a long-term comedic character at the center of the brand. The platform is built around one idea: they say the house always wins, but at Fanatics Casino, the house always rewards.

To bring Fran's increasingly rewarding world to life, Fanatics Casino cast a lineup of talent pulled directly from culture. Kaitlyn Bristowe, the television personality and podcast host who led one of the most-watched seasons of "The Bachelorette"; Kameron Saunders, the dancer and choreographer who became a global fan favorite on Taylor Swift's Eras Tour; Austen Kroll, the "Southern Charm" star and entrepreneur; and Louie Fevola, the Brooklyn-born creator known for his unfiltered storytelling about his big life; all appear as Fran's insufferably enthusiastic coworkers, colleagues who simply cannot stop asking her if she's heard about the new rewards program.

The latest edition of this entertaining and light hearted campaign rolls out across TV, online video, social, digital, and out-of-home. In the first of the broadcast executions "Did You Hear?", Fran can't even eat her lunch or use the restroom without a coworker gushing about the new seven-tier program. In the second TV spot, "Rewards Daymare," FanCash Spins, Fanatics Casino's free to play game, as well as jackpots and wider generosity follow Fran around the office, across a skyline of billboards, into her coffee order, and all the way to the massage table. Each cast member will also share original social content from the world of the campaign, extending Fran's universe across their own channels and giving fans a behind-the-scenes look at life inside the most rewarding office in America.

"Fran works because everyone around her is genuinely thrilled, and she is genuinely not," said Michael Afflick, VP Marketing at Fanatics Casino. "Casting Louis, Kameron, Kaitlyn, and Austen let us fill Fran's world with people audiences already know and love, each bringing their own comedic energy to the one question Fran never wants to hear again: did you hear about the new rewards program?"

The new Fanatics ONE Casino Rewards program is now live on the Fanatics Sports and Casino app. As players advance through the program's seven levels, they unlock progressively better rewards, including:

• FanCash Multipliers: Earn FanCash faster on featured games as you level up.
• Casino Credit Offers: Unlock Casino Credit rewards that grow with each new level.
• Mystery Drops: Surprise rewards available across all seven levels.
• Weekly Sweepstakes: Higher levels unlock access to exclusive weekly sweepstakes.
• FanCash Flexibility: Redeem FanCash for Casino Credit, Bonus Bets, exclusive apparel, and more.
  
  

Available in Michigan, New Jersey, Pennsylvania and West Virginia, the Fanatics Casino app can be downloaded on iOS and Android or played online. Fanatics Casino players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker, with more than 2,500 games from 40 game providers and 100 studios.

For exciting casino content please follow Fanatics Casino on Instagram @FanaticsCasino, X @FanaticsCasino and Facebook @FanaticsCasino.

About Fanatics Betting and Gaming
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. Fanatics Sportsbook, now the fastest growing sportsbook in America, is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

About Taraji P. Henson
Taraji P. Henson is an Academy Award–nominated actor, producer, #1 New York Times bestselling author, mental health advocate, and entrepreneur with a globally celebrated career spanning film, television, and stage. Henson made her Broadway stage debut alongside Cedric the Entertainer in Debbie Allen's production of Joe Turner's Come and Gone by August Wilson. She previously earned a Tony Award nomination for Best Play in 2024 as a producer on Jaja's African Hair Braiding. In October 2025, Henson signed a two-picture deal with Netflix, where she will also produce through her company, TPH Entertainment. In 2025, Henson starred in Tyler Perry's Straw for Netflix, which debuted as the #1 film globally on the platform. Henson first rose to prominence with her breakout role in Hustle & Flow and later received an Academy Award nomination for Best Supporting Actress for The Curious Case of Benjamin Button. Her additional film credits include Hidden Figures, The Color Purple, Think Like a Man, Proud Mary, No Good Deed, and Acrimony. On television, she won a Golden Globe Award and received multiple Emmy nominations for her iconic role as Cookie Lyon on the hit series Empire. Beyond her work onscreen, Henson is the founder of the Boris L. Henson Foundation, which works to normalize and improve access to mental health services in Black communities, and the award-winning beauty brand TPH by Taraji. She is also the author of the New York Times bestselling memoir Around the Way Girl and the #1 New York Times bestselling children's book You Can Be a Good Friend (No Matter What!).

Media Contact:
Phil Price Fry
Phil.PriceFry@betfanatics.com

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Fran Returns

Academy Award–nominated actress Taraji P. Henson returns as Fran, the long-suffering Head of Accounting and the only person at Fanatics Casino who thinks the house gives back too much.